Helping you bridge the gap between knowing what to do and actually doing it.
About
Most people already know what they should be doing. The real challenge is following through consistently.
I’m Avi Friedman, a Time Management and Executive Functioning Coach who helps people bridge the gap between intention and action.
Success usually isn’t held back by a lack of intelligence, ambition, or potential. More often, it’s held back by overwhelm, competing priorities, and trying to manage everything without a system that works for the way your brain works.
I specialize in working with business owners and entrepreneurs, especially men with ADHD or executive functioning challenges, who are struggling with the constant juggling of running a business. Together, we build practical systems that reduce overwhelm, improve focus, and create clarity around what matters most, so you can stop reacting to your day and start leading it with intention.
Many of the men I work with aren’t simply looking to become more productive. They want to feel in control instead of constantly behind. They want to trust themselves to follow through, leave work feeling accomplished instead of guilty, stop carrying their business in their heads long after the workday ends, and be fully present with their spouse, children, family, and friends.
I also work with professionals, college students, and young adults navigating ADHD, executive functioning challenges, life transitions, organization, procrastination, and work-life balance. Coaching is personalized to your strengths, challenges, and goals, combining practical strategies with accountability and ongoing support.
My mission is to help you build lasting habits and systems so you can become the leader, professional, husband, father, and person you want to be. Not by doing more, but by working in a way that fits how your brain works.
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